Copywriter and eZine publisher.
I’m a direct response copywriter and have to do a lot of research and organizing to put together a sales piece. I’ve tried all kinds of outliner programs and have the most upgraded standard word processing programs, but only Scrivener seems to do what I need it to do. I can sketch out the pitch in index cards, fill out the related documents with all my research, and then easily jump around in the split screen to reorganize as I write. What’s really important to me is the ability to do this both quickly AND without the fear of crashing. Even though Scrivener is a lot more reasonably priced than other options, it also seems to be a lot more stable. And the auto-save feature is truly in the background (no spinning beach balls!). Great stuff.