http://www.digitalbookworld.com/2013/an ... id=2643450
Here are samples:
Self-publishing is the single most important key to my success. The ability to release books frequently has helped to raise my profile with readers in a way that never would’ve happened without direct publishing access to Kindle, Nook, iBookstore and Kobo, in particular. I also credit Facebook with giving me a daily conduit to readers who have supported me throughout my career and continue to do so today.
Maybe I should give Facebook some attention. This is a bit depressing though:
The workload is a bit staggering. I won’t deny that. I work seven days a week, three hundred sixty-five days a year. A day “off” usually consists of three or four hours of work in the morning, followed by household stuff that gets neglected while books are being written and published.
That makes me wonder if she has time for romance in her own life. And here is what she says is one key to her success:
My career got a nice boost from a freebie offered by my first publisher in February of 2011, and I’ve been on a roll ever since then. Releasing the first three McCarthy books, “Maid for Love,” “Fool for Love” and “Ready for Love” in April, May and June of 2011 also helped to give me a big boost. I had four more McCarthy books out in 2012 and offered book 1, “Maid for Love,” as a freebie for the last half of 2012. I had more than 500,000 downloads of that freebie and hundreds of thousands of sales of the subsequent books in the series.
In other words, freebies to draw them in and a series to keep them coming. Then there's this advice:
Job one in my world is quality. Every one of my books undergoes rigorous beta reading, copy editing and proofreading as well as other quality control steps. My covers are professionally designed, and my ebooks are interactive with live links to purchase other books that are customized to each individual retail platform....
Job two is quantity. The authors who seem to be doing the best in the digital space have one big thing in common—we’re all prolific. We produce numerous high-quality books each year, and we keep readers happy because they don’t have to wait six months or a year for our next book. With so many things competing for consumer attention, keeping the product coming is critically important to building—and keeping—a readership....
Third would be listening to readers and giving them what they want. My readers are very vocal about what they like and don’t like in my books.
And yet despite all that work, she still closes with this:
I’m having fun every day, and I’m just getting started. This is the best time EVER to be an author, and I couldn’t be more excited about the future!
--Michael W. Perry, Hospital Gowns and Other Embarrassments