My latest book just appeared on the iBookstore, so this is perhaps a good point to write up my first experience with a book that I intended from the start to give the widest possible distribution, print and digital. It’s part of a ‘hospital series’ of three books based on a time when I worked at one of the top children’s hospitals in the country.
I’ll be brief here, perhaps coming back to this topic later and describing the process in more detail. Feel free to add your own experiences taking a book from Scrivener to the market.
First, this book and the other two in the series would have been vastly more difficult without the many features of Scrivener. For the first, Hospital Gowns and Other Embarrassments: A Teen Girls’s Guide to Hospitals, I had to explain hospital care, not as I experienced it as a member of the staff, but as a teen girl would see it. That required a lot of rewriting and rearranging. The next book in the series, Nights with Leukemia, describes when I cared for children with leukemia, a highly emotional topic that also requires a great deal of care. I’m still wrestling with it, taking particular care since it’s likely to be read by children with leukemia, their parents, and those who care for them. It’s not a light topic.
Second, I intended these books to include a high quality print version. Not everyone who wants to read them will have digital gadgetry. That meant that Scrivener book was imported into my standard tool for print books, InDesign.The learning curve is steep, but for creating an excellent looking print book, nothing beats InDesign. For print books, I send them to Lightning Source, which gives excellent distribution via Ingram to brick-and-mortar bookstores in almost every country and automatically appears on most online bookstores including Amazon. They’ve been the only real hitch in this entire process. A simple revision has locked up the not-so-well-designed system, so the print version hasn’t been available for almost a week. Very frustrating.
One Scrivener Zen trick here: When I move that book to InDesign, I create a fake first chapter in the Scrivener version called “MOVED TO INDESIGN.” That helps me keep straight which version is now the canonical one.
Third, the latest version of InDesign includes a combined print and digital workflow, something I wanted to test. That was good news. It meant I would have one text body to maintain and could output it to ePub for Apple’s iBookstore through Adobe’s own export engine and to mobi format through a plug-in created by Amazon. That let me provide both Apple and Amazon directly, giving me the most control and the largest royalties.
I was actually quite impressed with how easy it was to create the epub and mobi versions. Go to Export or Export to Kindle, select a few options, and it’s done.
The only hitch was that Apple’s upload software complained that the epub that InDesign created was encrypted. A Google search told me I could decrypt it by turning off ‘include fonts.’
That done, the epub file passed Apple’s standards checks for inclusion in the iBookstore and the mobi file passed Amazon’s checks. That was totally and utterly marvelous. For months, I’ve been refusing to create ebook editions because I don’t want to edit ebook code by hand. Now, with InDesign CS6 I don’t have to. Even Amazon’s Kindle driver now tells me (within InDesign) when it needs updating.
If you’d like to view the resulting files, you can download sample versions of the book here:
For Apple’s mobile devices:
itunes.apple.com/us/book/hospit … d583160797
For Kindle readers on all platforms:
amazon.com/Hospital-Gowns-Ot … B00AFMVJ4Y
For samples, I prefer Apple’s approach. I uploaded a separate epub with just the parts of the book I wanted. That let me include chapters from all over the book. Amazon’s sampling approach is cruder. They simply grab the first 20% or so of the book. Apple’s approach let me include a most important chapter to those teen girls telling them how to charm their nurses into giving them extra special care. That’s so important, I wanted that chapter read by even teens who don’t buy the book.
Amazon’s speed was amazing. I uploaded my mobi file late Friday afternoon and when I got up Saturday morning, it was available from their US store, with other stores getting it in the next few days. They promise 11-hour turnarounds and they deliver.
Apple was a bit slower. I uploaded a revision correcting a major typo on a Saturday afternoon, and it became available just under five days later. Apple does claim they check their books with more care than Amazon which may be a plus. You don’t have to compete with as much trash.
Apple also offers a big plus. An author/publisher can get up to 50 Promo Codes for free copies. While you can always bypass that and send reviewers your epub or mobi file, it’s definitely more impressive to give them a code that they can use on the iBookstore. And buying with a code means that they benefit from all the features accorded to those who buy. Reviewers are important. Amazon needs a similar coupon scheme.
Fourth, to reach almost everyone else in the digital book arena, I decided to go through Smashwords. That one stop lets me distribute to Barnes and Noble (Nook), Sony, Kobo, Diesel, and others, including some distributors to libraries. You can see that version here:
smashwords.com/books/view/260867
Smashwords is very independent-author friendly and offers quite a few benefits, including the ability to set up time-limited coupons codes for special offers. That can help with book promotions. You can also set a different price for ebooks going to libraries. You might, for instance, make your first novel in a series free for libraries as a way to draw in readers for the later versions.
The downside of Smashwords is that the file you send them needs to be in Word’s .doc format to certain specs. That disrupted my InDesign to everyone workflow. The upside is that those specs aren’t that hard to meet if you follow their style guide:
I simply cut and and pasted my text from InDesign to Word, using PlainClip to strip out all the rtf formatting that could have made things messy. Then I applied paragraph styles to format the headings and body text properly. Send that .doc file to Smashwords and they have software that turns it into versions for all their retail channels. If you want to keep things simple, you might use Smashwords for all your distribution. The only downside it that, right now, their distribution to Amazon is very limited, only ebooks that sell very well are likely to get taken up by Amazon.
That’s pretty much it. It took much of a week’s work to take care of the distribution, but my latest book is now available, in print and digitally, on all Amazon’s stores and digitally in Apple’s iBookstores in fifty markets around the world. In the next few days, the few remaining digital distribution points (i.e. B&N) should appear.
And since I did the distribution myself, I control–as much as those outlets permit–how the book appears with them. For instance, for the print version, I created a more lengthy, formatted book description and author biography that you can see here:
amazon.com/Hospital-Gowns-Ot … 158742066X
If those descriptions don’t migrate on their own to the digital version, I can add them myself. And one of my former gripes against Amazon, that it ignores small publishers and authors, seems to no longer be true. They responded within a few hours to one of my requests.
All in all, it’s been a bit laborious, but it has also been a most satisfying experience. I spend a lot of time writing my books and getting them just right. It feels good to be able to give them the widest possible distribution and to have some control over how they’re marketed and distributed.
And, given that the process has finally become workable, I obviously need to bring more of my print books out in digital. More distribution means more sales and the chance to upgrade my six-year-old iMac to a new Mac mini.
Last of all, if the topic of Hospital Gowns and Other Embarrassments interests you, feel free to buy or download a sample and give it a review. Much of what it says is helpful for anyone facing hospitalization. I explain the often-frustrating culture of hospitals and tell how to use it to your benefit.
–Michael W. Perry, Inkling Books, Seattle