JoRo wrote:Apple has changed both the design language of apps and the ease-of-use that makes people choose Apple devices across OS platforms. For many users – and that’s a growing number of users in my experience – that means apps that mirror Apple’s design ethos and which use iCloud. Against that backdrop, Scrivener is increasingly seen as being behind the curve.
"Increasingly seen" by whom?
The plural of anecdote is not data, and in this case even real data doesn't tell you very much.
The "average writer," if there is such a thing, is using Word. On a PC.
Scrivener's core market has always been a niche within a niche. Without real numbers -- which I don't personally have, and couldn't share if I did -- any observations about Scrivener's past, current, or potential market performance are entirely speculative.