Literature & Latte

Scrivener 2.0.5 Now Available on the Mac App Store

By KB, posted 31 March 2011

Scrivener is now live on the Mac App Store! A big thank you to those who have been wanting to buy Scrivener from the App Store and who have waited eagerly to do so – we really appreciate it. And kudos to whoever the reviewer at Apple was, too, as he or she gave us feedback very quickly in areas we needed to fix, and I’m really happy to say that the Mac App Store version of Scrivener is identical to the version we sell directly – no features had to be stripped.

You can find us under the productivity section, here:

Just to remind everyone, though, that we are not going MAS-exclusive, so if you don’t mind installing things the regular way (and want us to get more of the proceeds :) ) you can still buy Scrivener from us directly via the product page:

Of course, if you prefer the Mac App Store, that’s now an option, and we’ll be delighted to welcome new users however they choose to purchase.

UPDATE 31/03/11: I’ve put together an FAQ that should cover most questions users have about Scrivener and the Mac App Store here:

Please let me know if there are any questions you think I’ve missed.


  1. Lukas
    Posted 31 March 2011 at 03:37 | Permalink

    I’m tempted to purchase a second copy on the App Store, just so I can leave you an awesome review.

  2. Endre
    Posted 31 March 2011 at 06:04 | Permalink

    I’m running right over to my nearest Mac App Store to grab myself a copy! I’ve been using the trial version for about two weeks, and I love it. I feel a litte bad for not giving you more of the proceeds – you deserve it, and the price of Scrivener is very reasonable. But I have to admit I really like the convenience of the Mac App Store. Now, I’m just waiting for that iPad version….

  3. Posted 31 March 2011 at 08:23 | Permalink

    A piece of news I’ve been wait for for some weeks. Great!

    Scrivener is now installed on my Mac from the MAS.


  4. Posted 31 March 2011 at 09:52 | Permalink

    Echoing Endre: just bought a copy off the MAS, and would absolutely buy an iPad version too!

  5. Posted 31 March 2011 at 11:09 | Permalink

    No plans for an iPad version in the immediate future (although it’s on the long-term plan once we’ve freed up either enough time or enough money for someone to look into it properly – if only Apple would provide a rich text engine for the iPad :) ). However, check out the File > Sync features. Index Card on the iPad provides a corkboard and outliner and syncs well with Scrivener, or you can sync to PlainText, Simplenote, Notebooks, Elements and suchlike.

    Anyway, thanks for buying! Much appreciated, and I hope you all enjoy using Scriv!

    Best, Keith

  6. arcticfox
    Posted 31 March 2011 at 12:31 | Permalink

    Looking forward to purchasing on the app store too! While I would happily see you take a larger share from Apple (I hate to think how much they must be generating for fairly limited effort!), as someone who has been using the Mac App store since Day 1, I really love the convenience of it and the effortless upgrades, ability to use on all my machines (I always have a few I’m tinkering with!) and how easy it is to search for and find all manner of small bits of software I need. As someone with a fulltime Project Management role doing various freelance activities on the side (Web & graphic design, photography, digital art, consulting), I often need some fairly specific programmes but never want to spend a small fortune on big all-singing, all-dancing packages and suites and prefer the “pick and mix” approach. Now I can purchase Scrivener and hopefully start to make some progress on a couple of books that I still need to get out of my system!!

    I followed your blog posts on pricing on the App Store with interest. I strongly applaud your resistance to the “rush to the bottom” mentality, and there is no doubt that Scrivener is a high value product. That said, I personally like the [Insert product name]”Lite” and [Repeat product name]”Pro” models where a trimmed back version is offered at significantly lower price with an upgrade path to the “main event” for those who wish. For those products that do carry a high price (I compare only to apps!), it seems a successful way to attract the hesitant and generate a further income stream from “impulse” purchases. Have you any plans in this regard?

  7. Posted 31 March 2011 at 12:58 | Permalink

    No, no plans for anything like that at the moment. That is the one trouble with the App Store – it makes $45 look expensive when it’s less than a night out. :) The trouble with Lite and Pro is that suddenly you are managing two (more) versions of the app, and I’d rather concentrate no making Scrivener the best it can be for all users. Best, Keith

  8. arcticfox
    Posted 31 March 2011 at 13:24 | Permalink

    Fair enough!! Lets hope plenty of people “stumble across” Scrivener on the App Store and realise how good value it is!

    I’d be interested in due course to hear if the App Store helps increase sales volumes significantly, and if so, whether it does (more than) enough to offset the high fees. Is this something you might share in a future blog post? Who knows – maybe the App Store will be a roaring success for you. That “bookshop-cum-cafe” dream may yet be within reach!!

  9. Posted 31 March 2011 at 13:36 | Permalink

    Yes, I’ll be happy to share how well it does for us (without going into actual figures :) ). It will be interesting to find out. I intend to write a couple of posts in the future on the things I learned during the submission process, too, mainly for other devs who find that helpful though. Thanks and all the best, Keith

  10. Robert
    Posted 31 March 2011 at 13:45 | Permalink

    While we can’t rate an application we haven’t purchased through the app store, we can give a thumbs-up to any “helpful” reviews. So if you’re like me, and have no plans on buying through the MAS, you can still contribute to the visibility of positive reviews.

  11. Posted 31 March 2011 at 13:58 | Permalink

    Thank you Robert, that’s very kind! It’s a bit nerve-wracking waiting for the first reviews to come in; it’s just like releasing a new version and waiting to see how the magazines rate you, or MacUpdate users and so on.

  12. Julie Gildemeister
    Posted 31 March 2011 at 14:08 | Permalink

    I purchased Scrivener back in the 1.0 days, and kept upgrading it through 2.0.5. I love it for my fiction writing, which I’ve been doing a lot of these days. It’s great for keeping my fan fiction on organized and coherent – something that would have been impossible to do with Pages (my previous go-to writing app).

    It’s too bad that MAS doesn’t let me post a review on the site, since I purchased it directly from Literature and Latte. I would love to add to the rating!

    Scrivener was integral to my success at last year’s NaNoWriMo, and I’m already looking forward to this year’s event. I am in the process of importing my Pages fiction into Scrivener so I can edit and polish the best ones for eventual publication. Scrivener makes it all so much easier and more intuitive.

  13. Posted 31 March 2011 at 19:54 | Permalink

    I’ve just bought it from the App Store, a very reasonable £28! Looking forward to using the software – it is one of the things (a couple of years ago now) that made me seriously want a Mac. Now I’m a complete Mac convert – and likely soon to be a Scrivener one too :D

  14. Posted 31 March 2011 at 20:01 | Permalink

    Many thanks for buying Matt, much appreciated! I hope you like it. Be sure to check out the interactive tutorial from the Help menu to really get to grips with it, and of course our video tutorials:

    Thank you for your kind words, Julie – and yes, it is a shame they don’t let existing users write reviews, as it’s quite nerve-wracking waiting for the first reviews to come in as new users get to grips with it. :)

  15. Posted 31 March 2011 at 20:22 | Permalink

    Thanks :)

    I’ve played with the demo version recently, and really liked it – which is why I’ve bought it straight away (despite not actually having a concrete project to work on quite yet!). It’s quite odd but Scrivener made me visualise a workflow for how I could write some of the things I’ve been wanting to. The application itself made me feel that the organisation of writing isn’t a road-block like I thought it was.

    I’ve written a review on the app store too, hope it helps a few people – and thank’s for writing such good software :)

  16. Posted 31 March 2011 at 21:46 | Permalink

    Glad to hear it makes the organisation seem more manageable – that’s exactly why I developed it in the first place, in fact, as that’s always my problem. :) Many thanks for writing a review! I really appreciate it. Best, Keith

  17. Steve Murphy
    Posted 31 March 2011 at 22:54 | Permalink

    Great news – At first I thought the MAS would be nothing special, but once I started using it I have found it so convenient I am trying only to purchase there these days (it’s an enormous timesaver when your computer dies and you have to set up a new one quickly with your must-have apps). So, even though I could have paid the lower upgrade price from version 1, I waited for this and happily paid the full price (which should give about the same return to you as the upgrade).

  18. Posted 31 March 2011 at 22:56 | Permalink

    Many thanks, Steve, and especially for paying full price when you could have got it for the update price. Much appreciated – I hope you like version 2.0.

  19. Toni Howard
    Posted 02 April 2011 at 00:20 | Permalink

    Congrats!!!! Thanks to you and Scrivener I published The Crystal Key, my first epic fantasy. This is the best friend a writer could ever had and now you can get it through the App Store. Again, CONGRATULATIONS!!!! May you sell a million copies!

  20. Pal Anders Dramstad
    Posted 02 April 2011 at 09:11 | Permalink

    Thanks, I been waiting for this. However, Scrivener is not available in the norwegian App Store. Surely a mistake? best of luck and hope the iPad-version comes through

  21. Posted 02 April 2011 at 11:08 | Permalink

    Hi Pal, unfortunately we aren’t able to offer it in the Norwegian store at the moment because of tax issues – Apple leave the developer to deal with the governments of certain countries with regards to sales tax, and we don’t have the resources to deal with this so are currently only able to sell into countries for which Apple take responsibility under the developer contract. The web store on our own website is worldwide, though, because eSellerate deal with all countries on our behalf, so you can still buy direct from us.

  22. Vicky
    Posted 03 April 2011 at 12:34 | Permalink

    Thank you … for not abandoning those of us on Leopard or earlier and still having a non-MAS version! I read the title and went “oh no, another program I won’t be able to get until I upgrade to SL or Lion”, so was pleasantly surprised to see it was still available the ol’ fashioned way!

  23. Steve
    Posted 03 April 2011 at 12:48 | Permalink

    I’ve been waiting for it to come out on the MAS before buying, and was delighted to learn about it’s availability this week! I bought it yesterday as soon as I heard.

    My wife and I own our own small business, and while I eventually want to use it for a technical book, I’m first going to try using it to write proposals, primarily for work with the US Government. I have been reading all about it in the testimonials,and that appears to be one use of it I have not seen.

    I find value in the ability to develop proposal storyboard templates, add websites and past proposals to the research pane, the split window views, etc. I learned quite a bit yesterday watching the YouTube videos first on my iPad 2, and then switching to watching them on our big screen TV via AppleTV (that was great, BTW). I’m really excited about the possibilities!

    I’m afraid I may still have to export to Word to complete the documents though, as I’m not sure I can create text boxes (used to highlight points in a section), color header rows of tables, insert a colored line in a footer, etc. That capability may be there and I haven’t found it yet, but it didn’t appear to be.

  24. Posted 03 April 2011 at 14:11 | Permalink

    Vicky – don’t worry, we’ll be continuing to sell and update the regular way just as always, so you won’t be left behind!

    Steve – many thanks for buying! I’m glad you’re finding it useful so far, and that the video tutorials proved useful. When you say text boxes, what do you mean? If you mean comments, they are available, but if you mean text boxes such as the Insert > Text Box feature in MS Word, then no, there’s nothing like that in Scrivener, sorry – that’s the sort of layout feature that Scrivener leaves to a dedicated word processor. Scrivener just allows basic layout options and leaves it to a dedicated word processor for adding complex formatting features such as text boxes (there’s only one programmer – me – so I tend concentrate on the features that help with the drafting process not available elsewhere, but I’m also keen not to try to turn it into a fully-blown word processor inside the rest of the features, as it could get very complicated). You can colour the header rows of tables, though – just call up the table panel (Format > Table > Table…). Headers and footers are just black though – Scrivener allows basic header and footers on export or printing, but leaves more advanced formatting features to an external word process for the final draft touch-up. Basically, Scrivener isn’t trying to completely replace a word processor, but to act as a step before you take your work to a word processor (I can’t compete with word processors that have been in development for many years and produced by whole teams of programmers working for big companies – not yet anyway :) ).

    Thanks again! Feel free to drop by the forums or e-mail us direct if you have any more questions, too.

  25. Robert
    Posted 04 April 2011 at 09:50 | Permalink

    Right now, I have just the trial version installed on my iMac. When I buy the full version from the MAS, will this overwrite the trial version? Or do I have to uninstall the trail version first? Or will I end up with both versions on my iMac? What happens to my drafts I already wrote?

    Sorry, I’m a new Mac user. But love your product. Thanks!

  26. Steve
    Posted 04 April 2011 at 13:42 | Permalink


    I did mean Insert>Text Box feature. I understand and can appreciate your approach.

    I am glad to see that you are collaborating on a Windows version as well, as I am the only one in the office using a Mac, and I’d like to be able to interface Scrivener products with our Windows users.

    Thanks again for a very interesting product – I’m looking forward to seeing how it fits into our proposal workflow!

  27. Posted 04 April 2011 at 15:46 | Permalink

    Robert – if you download from the Mac App Store it should overwrite the version you have. However, because you have it installed, the Mac App Store may tell you that it’s already “Installed” and therefore refuse to let you buy, in which case you will need to uninstall (just move Scrivener from your /Applications folder to the Trash). This won’t affect any of your projects – they are stored separately, wherever you chose to save them when you created each project (the ~/Documents folder by default). Hope that helps!

    Steve – Many thanks, much appreciated. The Windows version is coming on very nicely, although it’s delayed a bit (we’re hoping to release in May now).

  28. Steve
    Posted 04 April 2011 at 17:27 | Permalink

    Robert, KB – I had the trial version installed, and then bought from the MAC – it overwrote everything without a hitch. Worked great for me!

  29. Posted 05 April 2011 at 19:14 | Permalink

    Thanks for the info, Steve!

  30. Robert
    Posted 05 April 2011 at 20:34 | Permalink


  31. Hade Debaillie
    Posted 07 April 2011 at 14:13 | Permalink

    I first discovered Scrivener all the way back when its version number was still 1.0. In those days, I spent a fair amount of time playing around with different writing apps for the Mac (Storyist, Ulysses, CopyWrite, …), but Scrivener struck me as ‘best of breed’. It has all the features I need, and none that I don’t, and they’re presented in a very polished way.

    That said, I never bought Scrivener, because I don’t own a credit card, and I have no intention of ever getting one. Now that Scrivener is in the Mac App Store, there’s finally a way to buy the app without a credit card: I can use iTunes Gift Cards, which are easy to get at my local supermarket. So thank you, thank you, thank you for bringing this app to the Mac App Store! I’ve now finally purchased Scrivener — something I would have done years ago, if a creditcard-free payment option had existed.

  32. Posted 08 April 2011 at 12:39 | Permalink

    Thank you Hade, much appreciated! And many thanks, too, for your very kind review on the Belgium Mac App Store. All the best, Keith

  33. Ashsley
    Posted 09 April 2011 at 00:11 | Permalink

    I am crossing my fingers that soon there will be a Scivener app for the itouch/phone/pad : )

  34. Katja
    Posted 09 April 2011 at 09:44 | Permalink

    I found you over the app store. Where have you been all my life? I wish I had discovered you years ago. This will make my life so much easier.

    Thank you.

  35. Posted 09 April 2011 at 13:14 | Permalink

    Thanks Katja, much appreciated!

  36. Posted 14 April 2011 at 01:59 | Permalink

    Hi, I live in New Zealand and in the AppStore that I have access here there were no sign of Scrivener. Any idea why not?

  37. Posted 14 April 2011 at 23:04 | Permalink

    Hi Jussi,

    Unfortunately we can’t sell into New Zealand via the App Store just yet (you can buy from our regular web store though). Apple don’t handle the sales taxes for all countries, and New Zealand is one of the places they don’t deal with. That means we’d have to handle that ourselves, and we don’t have the resources to handle sales taxes for lots of countries ourselves at the moment. We’re in the process of having our accountants look into the situation in a bit more detail.

    Thanks, Keith

  38. Posted 15 April 2011 at 03:51 | Permalink

    I’m very picky about what food I eat, likewise, I’m very particular of what writing tools to use. For my workflow, there’s nothing that comes close to Scrivener. I almost made my purchase on the Mac App Store, but decided to buy direct, because Scrivener was worth the extra effort. I congratulate Keith and his team for a truly great application for writers.

  39. arcticfox
    Posted 25 April 2011 at 14:42 | Permalink

    Was browsing the App Store, and saw you in at No 10 in “Top Grossing” apps. No idea over what timeframe that is measured, but many congratualtions anyway!! Hope it is going well through the App Store route – look forward to an update at some point.

  40. David
    Posted 02 May 2011 at 22:08 | Permalink

    As of today, it’s slipped to #21 on top grossing. But that is still very impressive. Ten of the top twenty are Apple apps and most of the others are blockbuster games like Angry Birds and Call of Duty. The Mac App Store was how I became aware of Scrivener: I just bought it after seeing it featured there and watching the videos. I’ll post a review after spending a little more time actually using it.

    In the meantime, I’d be curious to see a blog post about the MAS experience. I’m guessing it has been a pretty big boost to your revenue, but that’s just a guess and I’d love to know the reality.

  41. Posted 06 May 2011 at 05:17 | Permalink

    Let me start by saying that I just purchased Scrivener 3 days ago and already it is clear to me that it is without question the best software I’ve come across in a long, long time. It could not have been more appropriate for my needs if I had written it myself. In fact, I had already been approximating some of the functionality of Scrivener by using Omni Outliner to index and annotate a collection of separate Word docs, one for each chapter. It is beyond wonderful to put that all in a single Scrivener document. And the audio pause feature for transcription alone is something I would have paid 5 times the price of Scrivener to get. Regarding the app store, here is what I wanted to let you know. The app store is how I found out about Scrivener, but not how I purchased it. The reason? I wanted to use Scrivener on my 2-month-old Macbook, which is running MacOS 10.6.7, but I also wanted to use it on my desktop Mac Pro, which is running 10.5. The app store showed a minimum system requirement of 10.6.6, but Scrivener’s website showed a minimum system requirement of MacOS 10.4. Due solely to that fact, I downloaded and purchased it directly from the Scrivener website instead of from the app store. Now, I have it and it’s working great on both machines. In 2001, I purchased an early version of Flash from Macromedia for about $300, and then traveled from Austin, Texas to Dallas to attend a half-day workshop to learn how to use it. In the next few years, using that software, I made several million dollars. I know without a doubt that the Scrivener software will enable me to create, over the next few years, even more value than that.

  42. Teo Kwang Liak
    Posted 07 May 2011 at 03:51 | Permalink

    Why is Scrivener only available in the US Mac App Store? I will buy it if it is available in the Singapore Mac App Store.

  43. Posted 19 May 2011 at 17:11 | Permalink


    I also really want to buy the app from the Mac App Store, but it’s not available in the Norwegian store. What gives? Why choose which countries instead of just making it available globally?

    Please, oh pretty please, make it available globally :O)

  44. Posted 21 May 2011 at 15:28 | Permalink

    OK. Just found the FAQ and now get why it’s not available in the Norwegian MAS. I’ll buy directly from you then.

    I was kind of torn about it anyway. I want as much of the money to go to developers anyway, but I also love the fact that the MAS makes managing apps and updates so extremely elegantly simple.

  45. Robert
    Posted 18 June 2011 at 20:06 | Permalink

    Is it correct to assume that the planned Scrivener update to Lion will not work on Snow Leopard? Will there be two versions in the MAS? Or is this going to be a “delta” release? Paid update?


  46. Dr Suze
    Posted 14 July 2011 at 03:22 | Permalink

    Would you consider developing a iPad version if you were paid to do so? If so, how much would you charge to develop it? As you are probably aware, crowd source funding for software development is becoming big and I think your product has a very loyal following. You could either take a very large number of very small donations with the understanding that that the funds would not be remitted or you could accept a few larger donations that you agree to pay back as a percentage of revenue of iPad app received. I am willing to start the contribution to either approach.

  47. School Papers
    Posted 28 July 2011 at 07:37 | Permalink

    I’m glad I found this site. I have read your article and found it to be very useful especially for people who are not sure of which path to take. School Papers

  48. Posted 28 July 2011 at 12:55 | Permalink

    I am in my second day of the tutorial and have already dusted off the novel I’ve been working on and will have years of jottings, notes, scribbles and serious attempts organized in no time. I will purchase it for myself, my oldest who starts her first year at uni and my youngest who is entering 11th grade. The beauty of this software is that it is as useful for their research papers as it is for their short stories and novels.

    …and just yesterday I purchased more sticky notes and index cards. :)

  49. Massimo Spiga
    Posted 26 October 2011 at 20:49 | Permalink

    Man, you’re a hero. Scrivener solved all my writing problems and boosted my organizational skills to superhuman levels.

  50. Khalid
    Posted 26 December 2011 at 12:11 | Permalink

    Hey there,

    I am a fan of your application. I have heard a lot of raving reviews about it through many blogs, so a few days ago I finally decided to download it to see if it would fit with my workflow. I was ready to buy it right after I finished the interactive tutorial :)

    I was just going to buy it from your website when I saw this post that it is available in the MAS. Since I live in Kuwait, it isn’t available here, unfortunately. However, there is no sales taxes in Kuwait either, so I don’t understand why it shouldn’t be available. Was the decision to post it in the areas which Apple takes responsibility for the sales only, and not include such special circumstances like Kuwait, or was it a deliberate decision? I’d hate to

  51. Posted 03 January 2012 at 11:03 | Permalink

    Hi Khalid, Apple specifies a list of countries for which it handles tax payments, and we only sell to those countries, because we don’t have the accountancy resources to handle tax payments to multiple countries ourselves. However, seeing as Kuwait doesn’t have sales tax, we have now added Scrivener to the Kuwait Mac App Store, so it should be available shortly. Thanks for bringing it to our attention.